2nd Edition Now Available


Annamay in Mexico, 2nd edition:
An American Toy Company Considers Expansion to a Mexican Maquiladora.

A role-play simulation designed to teach
cross-cultural negotiation strategies. (2013)


Maureen Maguire Lewis
The Fuqua School of Business, Duke University

Senior Editor

Dr. P. Roberto Garcia
Kelley School of Business
Indiana University


Instructor’s Book: 124 pages, including appendix and bibliography.

Level of Difficulty

Appropriate for undergraduate and graduate students in executive education, Business Spanish classes, cultural and business courses, organizational behavior courses.

Issues Involved

Outsourcing factories and jobs to foreign countries; Mexican political and economic landscape; maquiladoras and special economic incentives offered by Mexico; comparative manufacturing environments in the U.S., China and Mexico; labor, crime, and drug issues in Mexico; issues of women in Mexico.


A fictional company, Annamay Designs, Inc. is a thirteen-year-old manufacturing company, specializing in designing and assembling original dolls, doll furniture, and doll clothing. It runs a single factory in Apex, North Carolina. Grace Donovan, the CEO of Annamay Designs, faces a crucial decision. As a result of increasing orders, increasing labor and operations costs, Donovan must soon decide whether or not to outsource to a Mexican maquiladora.

Grace Donovan and her two closest advisors travel to Tijuana, Mexico to investigate the possibility of outsourcing some or all the manufacturing to a maquiladora.

To Order

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Annamay in Mexico 2nd Edition

Title: Annamay in Mexico, 2nd edition:


Instructor’s Manual: $76.00

$76.00 Add to cart

AM2.US1   US Role 1: Ms. Grace Donovan

$12.00 Add to cart

AM2.US2   US Role 2: Mr. Ronald Frieberger 

$12.00 Add to cart

AM2.US3   US Role 3: Mr. Lester Chang

$12.00 Add to cart

AM2.US4   US Role 4: Process Observer

$12.00 Add to cart

AM2.MEX1 Mexican Role 1: Doctor Leonidas Jose Ocampo Aguirre

$12.00 Add to cart

AM2.MEX2 Mexican Role 2: Licenciado Oswaldo Martin Perez Mendivil

$12.00 Add to cart

AM2.MEX3 Mexican Role 3: Secretario Alfonso Diego Izquierdo Echegaray

$12.00 Add to cart

AM2.MEX4 Mexican Role 4: Process Observer

$12.00 Add to cart

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